We will be advertising on buses in London during September. The advertisements will be on the outside of 55 of London’s iconic red double-decker buses for two weeks from 7 September on routes in and around Westminster and the West End in Central London.
The theme of the campaign, which will involve other promotional activity, will be global population growth. Two different slogans will appear in the advertisements: “10,000 more people every hour” and “We need to talk about population.”
Funding for the campaign was obtained through a special appeal to our members made earlier this year.
We advertised in London tube stations for the Day of Seven Billion in 2011 — that campaign went very well.