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Our mission is to promote smaller families and mindful consumption throughout the world through advancing:

Women tabling

  • the education of the public in issues relating to human population worldwide and its impact on environmental sustainability;
  • research to determine optimum and ecologically sustainable human population levels and to publicise the results of such research; and
  • environmental protection by promoting policies that will lead or contribute to the achievement of stable human population levels allowing environmental sustainability.

We lobby government and international bodies to increase support for reproductive health and other relevant policies.

We engage with the broader developmental and sustainability movement to encourage its members to include population in their thinking.

We research matters of population in relation to the environment, sustainability and other issues and disseminate the information we obtain to the public and interested parties via our website, through the media and at events.

Small family

We ask individuals to consider the impact of population size on environmental sustainability when making decisions about family size.

Our strategy reflects both our approach and plans.

We consistently mount campaigns to promote environmental sustainability.

All of the projects we undertake help us to implement our campaigns.

Through our outreach programme we provide to organizations of all types film screenings, promotional items and other materials, speakers and workshops upon request.

We present awards to individuals who have worked to increase awareness of population- and sustainability-related issues.

We form alliances with selected organizations in order to further our mutual goals.