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Population awareness

FamilyWe're raising awareness of the cost to humanity and other species of unsustainable human numbers and promoting smaller families as part of a sustainable future.

Environmental conservation

WhaleWe're supporting environmental conservation because preserving habitats and ecosystems around the world is essential for the well-being of all species — including our own.

Family planning & women's rights

GynecologistWe're calling for more rights and access to family planning services for women throughout the world so they can choose for themselves how many children to have and when to have them.

Sustainable lifestyles

ShoppersWe're urging individuals to focus on personal well-being and waste reduction rather than accumulating possessions. We're asking governments to alleviate poverty and promote equality.

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David Attenborough
James Lovelock

Paul Ehrlich
Chris Packham

Jane Goodall
Others >>

World population: 


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Jane Goodall on population
David Attenborough on population



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Have a small family

Having a small family is the most important thing you can do to conserve natural resources and protect the environment.

Consume mindfully

Consuming mindfully — using less energy, buying eco-friendly products, wasting less, recycling more, etc. — also can be very helpful.


Read quotes about population and consumption from Stephen Hawking, Hillary Clinton, Bill Gates, Cameron Diaz and many others.